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创意包装表现方法之间接展示法

2019-12-11

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①联想法。触景生情即是由事物唤起类似的生活经验和思想感情,它以感情为中介,由此物向彼物推移,从一事物的表象想到另一事物的表象。一般情况下,礼品盒包装定制主要从产品的外形特征、产品使用后的效果特性、产品的静止及使用状态、产品的构成及所包装的成分、产品的来源、产地的特色及民族风俗等方面设计包装图形,来描绘产品的内涵,使人看到图形后就可以联想到包装内容物。


②YUYIFA。BAOKUOBIYU、XIANGZHENGZHEILIANGZHONGSHOUFA,YESHIDUIBUYIZHIJIEBIAOXIANDEZHUTINEIRONGJINXINGJIANJIEBIAOXIANDEYIZHONGFANGFA,GAIFANGFABUJINNENGSHIHUAMIANGENGJIASHENGDONGHUOPO,ERQIENENGFENGFUHUAMIANDEYANGSHI,RANGCHANPINGENGNENGXIYINGUKE。


③比喻法。比喻表现法在我国民间传统艺术中有许多生动的例子,例如喜鹊比喻喜庆、牡丹比喻宝贵等等,而喜庆富贵等概念是无法用视觉形态直接表现出来的,但是借助茶叶盒包装订制北京快乐8开奖直播形象化动、植物等就能有充分的体现。这是通过表现商品内在的;意即表现精神属性上的某种特征来传达商品信息的一种手法。


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